Top Margaret River wine - cool and groovy package..

wine by brad is a fresh and funky wine producer from the Margaret River wine region of Western Australia.

In 2003 a couple of influential wine dudes and shadowy ruffians decided there was some fun to be had by putting together some pretty neat parcels of fruit and wine from the region, creating their own label, releasing it with minimal fuss, and then remaining anonymous until the dust settles.

brad is our public face. He's the guy who makes all the decisions. He embodies the grower, maker and marketer, and he enjoys a drop too. There's a little bit of brad inhabiting all of us to some degree. Some say he is a mythical figure but we dispute this vehemently! He is the guy we have chosen to represent every aspect of our wine. This wine is brad.

As best as possible these wines are made to convey Margaret River regionality: a true expression of the varieties and the styles that say Margaret River. But hey, above all we think these wines provide excellent drinkability for your money in an increasingly crowded world of wine.

Among the shadowy figures referred to earlier there is one identity that we can safely reveal. Local guy Brad Wehr is our CEB (Chief Executive Brad). He has been involved in the wine industry in Margaret River since 1989 when he jumped the fence at the annual Leeuwin Estate concert to catch a blinding Ray Charles performance.

With a CV that includes spending time with some of the legends of Margaret River wine he was a natural to deal with the day-to-day driving of the brad bus. And he was the only guy called Brad that wanted the job.

This particular Brad is responsible for the sourcing of fruit, juice and tasty little batches of wines around the traps and putting it all together to create those special award-winning blends that you enjoy, while our designated winemaking partners do the on-the-ground work. And... well, he also has time to make the coffee and put the bin out.

In 2007, following the success of the wine by brad label, we took a huge leap into the super-premium arena with a new label - Mantra. Sourcing fruit and wine from Margaret River growers and wineries, including some spanky little single vineyard estates, we've created small batches of super-quality wines under stylish, contemporary packaging.

So, with a loose master plan and oozing confidence (safely behind the face of brad), we are pleased to present to you, the wine by brad and Mantra gear.

 wine by brad

 Mantra